2025年武汉国际成人健康及情趣生活展览会
展出时间:2025年5月31日-6月2日
展出地址：武汉国际博览中心
主办单位:德尼曼展览(上海)有限公司
展会规模:15000平米，
参展企业500家，
专业观众30000人次
When searching for content related to "adult toys" on social media, alternative pronouns such as "adult toys" and "qqyp" are used to describe the rise and continuous expansion of the Chinese sex toy market, which presents both challenges and opportunities. China is the world's largest producer of adult products, with over a million existing companies related to sex toys, and the registration volume has continued to grow in the past decade. As of the end of October this year, 420400 registrations have been made, exceeding the annual registration volume of last year. The market size of Chinese sex toys is expected to reach 179.43 billion yuan in 2023, and is projected to exceed 200 billion yuan by 2025. The industry has high profits, such as eye masks that cost 10 yuan can be sold for 150 yuan. The first sex toy store in China, "Adam and Eve," opened in 1993. In 2003, the government relaxed its regulation of adult products. In recent years, the main consumers in the online market for sex toys have been "post-85s" and "post-90s", with a rising proportion of female consumers. Adult Candy and other female sex brands were born, and Adult Candy completed a Series A financing of 250
million yuan in 2021. Adult candy is not only active online, but also has offline stores, but it faces many obstacles and conversion rates are lower than online. The layout of the sex industry is refined, with the addition of O2O models such as "Ele.me" and "Jiaohu". However, the industry still faces challenges such as platform limitations and a lack of leading enterprises.